Company News

Jafra Targets Millennials with New Collection

Girl Squad includes fragrance and color products.

Author Image

By: Christine Esposito

Editor-in-Chief

Jafra Cosmetics International, Inc. has rolled out Girl Squad, a collection of fragrance and color cosmetics for millennials inspired by the music festival experience. The range features vibrant scents and bold colors that pay homage to adventures taken with a group of girlfriends, said the brand. “At Jafra we're so inspired by the women around us,” said Naomi Elder, director of fragrance and toiletries. “Jafra views the Girl Squad portfolio as one that represents the n...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters